Monday, November 12, 2012

Typography: Apple Pie

In the last year or so I have made a huge effort to find my style and become more skilled with my mediums of choice. Now I feel like it's time to move onto a greatly avoided topic. Typography. I love it and would love to be skilled and more knowledgable about it but it's a love/hate relationship. I don't have the greatest patience for it but I feel like it would benefit my work greatly. So to better my skills and refresh my memories with illustrator I decided to make a project out of it. I would like to get ether a single project or three smaller ones in a week. Hopefully I can make a total of 40-50 different practices by february-ish.

I would love any constructive criticism or opinions on any of these. It's greatly appreciated and hopefully my work will get stronger as times goes on. First project is something im more comfortable with. I just played with the words apple pie. Also sorry for all the chaos! I'd show each one separately but I like the circle. Lesson learned for next time!


  1. Nice exploration! I'm not sure if it's just cause it's the one in the middle or cause it's the one thats red next to all the more yellow/neutral colored logos, but I am digging the one with the apple. Really, you don't even need the word "apple" there... it's a little too small and my eye just gravitates towards "pie" more and I think people can infer that you mean apple pie without literally saying apple.

    And now I'm going to go around starting at the top and going clockwise....

    1. I like the texture in the word "apple" and the decision to use the thicker typeface for that treatment. The only thing I would suggest is note how your words overlap. Right now there is a tiny square of the second p in apple sticking out and distracting from the nice shape of the p in pie. If you overlap, something should always align or the words should touch in a very considered way. I would try nudging pie to the right and see how that looks.

    2. I kinda like this one.

    3. Adjust the size of your "A" and "P" to better accomodate the smaller letters. Like right now there's a big square white space under the P which makes this word slightly awkward to read. You could just nudge the A closer to the p... it's too far away right now. I kinda wish there was more interaction between the picture and type in this one - you did a really good job of integrating them together on all the rest.

    4. Nice! I think it's too hard to see that in pie, the dots that are little apples... it's cute but too subtle. I would just go back to having a regular dot over the i.

    5. Again I would just put a regular dot in there. Or! If you could figure out a way to make it more obvious, like if the apple was cut in half and you can see seeds? Don't know, may still be too "precious." Also how did you mask the texture in Apple? I would get rid of the white stroke where the letters overlap. An easy way is pathfinder - shape modes - unite and combine all the letters, then stroke it at once.

    That's all for now! Keep going!!!

    1. Thank you soooo much! I'll have to spend a bunch of time going through each one. :D